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ABC News(WASHINGTON) — Donald Trump’s oldest children opened up about their views of the family business in light of the latest Trump hotel property that officially opened this week in Washington, D.C.

“I’ve been joking for a while that when we started even just this project, we said Trump was coming to Pennsylvania Avenue,” Ivanka Trump, 34, told ABC News of their new hotel, which is blocks from the White House. “And we didn’t even know at the time what exactly that meant.”

Donald Trump Jr., 38, joked that his father was going to get to the storied neighborhood “one way or the other.”

Despite reports of flagging foot traffic at Trump properties, Eric Trump said, “we have the hottest brand in the world right now.”

Donald Trump reiterated Eric’s sentiments, but called that a lesser concern of his right now.

“I think the brand is hotter than it’s ever been,” the Republican presidential nominee said during the group’s interview with ABC News’ George Stephanopoulos. “But it doesn’t matter to me. I don’t care. It doesn’t matter. I don’t care about the brand. I care about the country. And fixing in this country.”

Donald Jr., Ivanka and Eric, 32, who are all senior vice presidents at The Trump Organization, told Stephanopoulos that they plan to continue to work for the company rather than the government even if their father wins the presidency. And soon, they may have another family member to add to the roster.

Tiffany Trump, 23, who just graduated from college in May, said, “of course, I’m interested” in joining the family business.

“I’m applying to law school, though, so I’d like to bring a different kind of skill set to the company,” she told Stephanopoulos. “But we’ll see what happens in the future. But they work so hard and it really, really is inspiring to see.”

Copyright © 2016, ABC Radio. All rights reserved.

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Bethany Clarke/Getty Images(NEW YORK) — Twitter announced Thursday morning that it is letting go of 9 percent of its workforce, as the company reported uninspiring earnings.

Speculation has been rife in recent weeks that a number of companies were considering buying the flagging social media company.

The company’s shares were up in early trading.

The cuts focus “primarily on reorganizing the company’s sales, partnerships, and marketing efforts, is intended to create greater focus and efficiency to enable Twitter’s goal of driving toward [standard accounting] profitability in 2017,” the company said in a statement.

Jack Dorsey, the company’s CEO, whose return to the company a year ago was seen as a lifeline, said, “We have a clear plan, and we’re making the necessary changes to ensure Twitter is positioned for long-term growth.”

The bird-themed social network said Thursday morning that year-on quarterly revenue growth slumped to just 8 percent in the period ending Sept. 30. By comparison, year-on revenue growth last quarter was 20 percent.

The network claimed 317 million active monthly tweeters during the most recent quarter, growing 3 percent over the same time last year, a growth rate consistent with the first two quarters of this year.

Twitter is not providing revenue guidance for the fourth quarter, or the year as a whole, “because the effects of this transition could have an impact on the company’s revenue performance, there is a wider range of potential revenue outcomes,” the company said, referring to the “reorganization of the company’s sales force.”

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Spencer Platt/Getty Images(NEW YORK) — Donald Trump has drawn large crowds on the campaign trail with his populist rhetoric, but the more controversial aspects of his campaign may have done more to blemish than burnish his namesake brand, some experts say.

The Republican presidential nominee took a break from the trail Wednesday to mark the opening of Trump International Hotel. Trump said at the opening ceremony that it is “with the notable exception of 1600 Pennsylvania Avenue … the most coveted piece of real estate in Washington, D.C.”

The newly-opened hotel may serve as a test case for whether the brand he bestows on properties around the world may be boosted or hamstrung by his often controversial bid for the White House.

“There has never been a big separation between the corporate brand and his personal brand,” said Alfredo Fraile, managing director for the Americas at Saffron Consultants in Miami.

Fraile and other experts told ABC News that the lack of daylight between Trump the man and Trump the brand could potentially hurt his business ventures.

Trump is, “basically a personality-led brand,” said Mark Radda, a brand strategist in Cambridge, U.K. “The thing about Donald Trump is that he’s much more explicit about what the brand is, and as soon as you start changing the perceptions that people have about you, you start to change people’s perceptions about the brand.”

While political campaigns are often polarizing, Trump’s campaign has been remarkable in the controversy it has generated over the past 16 months.

“I think that people are going to be having second thoughts,” Fraile said of potential customers. “If they don’t agree with his position in terms of politics, they might think about going to one of his competitors, rather than one of his hotels.”

Fraile’s hypothesis can be backed up by data from Foursquare, a social media company that tracks users’ “check-ins” at businesses.

Earlier this month, the company reported that visits to Trump-branded hotels, casinos and golf courses in the U.S. were down 19 percent in September 2016 versus the same month in 2014.

A Trump Hotels spokesperson told Travel + Leisure magazine for an Oct. 21 article that the data from Foursquare and other sources “is manipulated to appear meaningful, when, in reality, the information is inconsequential and does not provide an accurate representation of our performance.”

However, the social media company’s data is supported by research done by Will Johnson at BAV Consulting, a brand research firm.

“Particularly among higher-income consumers, those making more than $150,000 to $200,000 per year, you’ve had very sharp declines in things like prestige, trust, esteem — how highly do they regard him,” Johnson told ABC News of the effects of the campaign, adding that those indicators are “the kind of key attributes for his luxury hotels, golf courses — things that are drivers for consideration of those brands.”

“That’s the irony. The brand has historically targeted those highly-affluent consumers, and those have been most alienated by the campaign,” Johnson added.

Matt Quint, director of the Center on Global Brand Leadership at Columbia Business School in New York, said that “it’s hard to separate Trump now from the mean-spiritedness that he has had during the campaign.”

Traditionally, Quint explained, people were divided between being fans of Trump or apathetic towards him, “whereas now they are people who are actually antagonistic.”

While the Trump brand may remain alluring to his supporters or those left unfazed by the bombast of election 2016, a negative result on Election Day could cause the Trump name to lose luster, according to experts interviewed by ABC News.

Sam Hornsby, managing partner at the Flamingo Group, a brand consultancy in New York, said that the GOP presidential nominee has eroded the Trump brand equity — the value derived from brand perception.

“What you have here now are changing equities from things like ‘success,’ ‘performance’ and ‘winning’ to the inclusion of new associations such as ‘scandal,’ ‘bigotry’ and — depending on the outcome of Nov. 8 — actually ‘losing.’ So, the overall impression of the brand in terms of its equities has actually changed through this campaign,” Hornsby said.

And if he were to lose on Election Day, the brand could suffer even worse.

“The [Trump] name itself means essentially to win something over someone,” he said. “If you look at the way the election is playing out now, where there’s a potential scenario for the meaning of the word to become completely inverted, we can see a situation where ‘to get Trumped’ means to lose significantly.”

If Trump loses the election, there’s even a possibility that the phrase becomes an Internet meme on sites like Urban Dictionary or on social media, Hornsby said.

“Through the campaign, he’s brought all of his personal quirks and eccentricities to the Trump brand. And as a result, that has made the brand more personal, and therefore more susceptible to consumer scrutiny,” he explained. “Before, it stood with something a little more abstract — perhaps a lifestyle.”

If Trump’s brand does indeed become tarnished, it could hit his bottom line, experts said.

“Globally, licensing his brand in the future is going to be a challenge,” Quint said. “I’d be surprised if he’s as successful in the future.”

But the experts also said that Trump could still remain a very successful businessman even if he were to lose the election.

“A lot of his supporters are going to buy into the idea that the election was ‘rigged,’ so they’re not going to see him as a loser now,” Quint said. “He was cheated out of success, they’ll think.”

Depending on what Trump does after the election, there’s an opportunity “for the Trump Brand, and for his children running the brand, to become something new if Donald Trump chooses to step away from being a massive personal brand on the media landscape,” Quint added.

Radda, the U.K.-based brand consultant, said that if Trump were to lose the election and his brand were to suffer, he would “need to look at whether he should tone down the way his brands are named — whether the Trump name should be so prominent.”

Hornsby agreed, saying that one solution would be to create sub-brands under the Trump umbrella.

The seeds for that may already have been sowed.

Late last month, the Trump Organization announced a new brand for a collection of properties around the globe: Scion, “which means ‘descendant of a notable family,'” the announcement said.

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Zoonar/Thinkstock(NEW YORK) — Hollywood and Halloween have long gone hand in hand, with popular costumes inspired by some of Hollywood’s top box office hits and celebrities over the past three decades.

Back in 1983, Princess Leia’s iconic gold bikini captured the attention of everyone who saw Star Wars Episode VI: Return of the Jedi, and immediately became a hot Halloween costume of choice.

One year later, the horror film A Nightmare on Elm Street produced one of Hollywood’s, and Halloween’s, most frightful characters: mass murderer Freddy Krueger.

In 1988, costumers donned long black wigs in a nod to horror hostess Elvira in the comedy Elvira: Mistress of the Dark.

The early ’90s prompted kids to kick butt and dress like their favorite TV show counterparts from Sailor Moon, Power Rangers and Teenage Mutant Ninja Turtles.

From glow-in-the-dark to streaked with blood, variations of the mask from Scream went on the market after the film hit theaters in 1996.

Star Wars made a comeback in 1999, after Natalie Portman’s portrayal of the young Queen Amidala in Star Wars Episode I: The Phantom Menace.

By the millennium, everyone wore velour suits and said, “Yeah baby,” as the second Austin Powers film, The Spy Who Shagged Me, boosted the character’s popularity.

Scallywag Captain Jack Sparrow made his film debut in 2003’s Pirates of the Caribbean: The Curse of the Black Pearl and out on the streets on Halloween.

Lady Gaga’s over the top looks, from her music videos to her walks on the red carpet, gave costumers lots to choose from as they channeled their inner “monster” and her unique apparel in 2010.

MTV’s hit reality show Jersey Shore, led to a “GTL” (Gym Tan Laundry) themed 2011. Fans of the show emulated Snooki, Mike “The Situation” and the rest of the crew.

Disney princesses and other characters have long been represented by little kids on Halloween, and 2014 saw an incredible amount of Frozen-inspired Princess Anna and Princess Elsa costumes.

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iStock/Thinkstock(ROME) — Thousands of people fled their homes in a panic as a series of strong quakes struck central Italy on Wednesday night, the same area devastated by an August temblor that killed nearly 300 people.

A magnitude 5.5 quake first struck Wednesday at 7:10 p.m. local time near the town of Sellano, the United States Geological Survey (USGS) said. Just over two hours later, at 9:18 p.m., a second, stronger 6.1 magnitude temblor rattled the same area, this time centered near the town of Visso.

Thousands of people remained out of doors through the night, many in their cars, as a series of seven aftershocks of magnitude 4 or greater — all clustered around the same area — kept the ground trembling in the hours that followed.

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Stockbyte/Thinkstock(NEW YORK) — The global population of wildlife has declined drastically since 1970, suffering a drop of 58 percent between 1970 and 2012, according to a new report from the World Wildlife Fund (WWF) and the Zoological Society of London.

The overall number of vertebrates — a group that includes mammals, birds, reptiles, amphibians and fish — has dropped dramatically as a result of human activity, the conservation groups say, with animals living in the freshwater systems showing the greatest decline, at 81 percent. The groups’ bi-annual Living Planet report found that wildlife in the world’s oceans dropped by 36 percent while on land the population numbers fell by 38 percent.

If current trends continue, the groups say, more than two-thirds of all global wildlife will be in decline by 2020.

“For the first time since the demise of the dinosaurs 65 million years ago, we face a global mass extinction of wildlife,” said Mike Barrett, director of science and policy at WWF-UK.

The study blames human activities including deforestation, pollution, overfishing and the illegal wildlife trade as well as climate change for pushing species to the edge. The biggest culprit, according to the WWF, is habitat loss and degradation caused mainly by the global food system.

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TERTIUS PICKARD/AFP/Getty Images(QUEENSLAND, Australia) — A theme park in Australia has cancelled its planned reopening this weekend after police said that having guests inside the park could interfere with their investigation into the accident that killed four people on Tuesday, 9 News Australia reported.

“Postponing the service will give the Queensland Police Service the time it needs to conduct this investigation,” the park, Dreamworld Australia, said in a statement.

Two women, aged 42 and 32, and two men, aged 38 and 35, were killed Tuesday after a raft on the Thunder River Rapids ride at the amusement park on Queensland’s Gold Coast turned over on its conveyor belt, police said. The investigation into the incident is ongoing.

“We are deeply shocked and saddened by today’s accident,” the park said in a statement following the incident. “Our hearts and thoughts go to the families involved and their loved ones.”

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Pinkypills/iStock/Thinkstock(NEW YORK) — Samsung is promising to climb out of the financial doldrums after being rocked by a crisis over the fiery Note7 smartphone.

In financial filings made public on Wednesday, the company revealed that its third quarter (ending Sept. 30) profit was down 30 percent year-on-year, “due to the Galaxy Note7 discontinuation,” as well as the strength of the South Korean currency relative to other currencies.

The company made about $4.57 billion USD in profit this quarter. That was down from about $6.49 billion during the same period last year.

The company vowed to make a comeback.

“Regarding the mobile business, the company will focus on expanding sales of new flagship products with differentiated design and innovative features, as well as regaining consumers’ confidence,” the company said in a statement released on Wednesday night.

The company dispelled concerns that concerns over the safety of the Note7 may have negatively affected sales of other (safe) models, saying that non-Note7 sales remained solid.

“The Mobile business saw its earnings decrease significantly [quarter over quarter] due to the effects of the discontinuation of the Galaxy Note7,” it said. “However, smartphone shipments remained solid due to continued stable sales of its existing flagship devices, including the Galaxy S7 and S7 edge, and steady growth in the mid-tier Galaxy A and J series.”

Among other strategies, the company said it would focus on achieving “solid” earnings growth in 2017 through “through normalization of the mobile business.”

“The mobile business expects a recovery in its earnings to a similar level with that of the fourth quarter of 2015, led by solid sales of the Galaxy S7 and S7 edge,” the company said.

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Don Emmert/Getty Images(NEW YORK) – Microsoft unveiled a number of new products at an event in New York City on Thursday.

The company rolled out a new Surface Book computer, calling it “the ultimate laptop” in addition to a whole new Microsoft PC called the Surface Studio.

The desktop computer, meant for professionals, features what the company says is the thinnest LCD monitor ever built. It also has an aluminum enclosure and touch-screen capabilities.

The company says “limited quantities” of the Surface Studio will be available for the holiday shopping season.

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Mike63/iStock/Thinkstock(BAGHDAD) — The top U.S. military commander in Iraq said today it is “imperative” to retake Raqqah, the de facto capital for ISIS in Syria, because of the potential for overseas terror plots. Defense Secretary Ash Carter said in Paris today that the operation to free ISIS could begin in weeks and overlap with the current Iraqi military offensive in Mosul.

“We think there’s an imperative to get isolation in place around Raqqah because our intelligence feeds tell us that there is significant external operations attacks planning going on, emanating central in — centralized in Raqqah,” Lieutenant General Stephen Townsend told Pentagon reporters via a video link from Baghdad.

“We know they’re up to something,” he continued. “And it’s an external plot. We don’t know exactly where, we don’t know exactly when.”

He cited the recent capture of the Syrian town of Manbij where “we found links to individuals and plot streams to France, the United States, other European countries.” Located a few miles south of the border with Turkey, Manbij was a key ISIS location for foreign fighters coming in and out of Syria.

“So we know that this is going on in Raqqah, as well. And so I think that’s why it’s necessary to get down there to Raqqah,” Townsend added. “We know that it’s a focal point of ISIL external operations, planning, plotting.”

ISIL is another acronym used to describe ISIS.

He described “a sense of urgency about what we have to do here because we’re just not sure what they’re up to, and where, and when. But we know that this plot planning is emanating from Raqqah.”

Carter indicated that an offensive on Raqqah could begin in a matter of weeks and would coincide with the Mosul offensive currently being undertaken by the Iraqi military.

“We’ve begun laying the groundwork with our partners to commence the isolation of Raqqah,” said Carter. “As we meet here, we’re hoping to generate the local forces that will do so.”

In Syria, 300 American Special Operations forces have been advising the Syrian Democratic Front (SDF) in the fight against ISIS. The force of 30,000 is mainly made up of Kurdish forces, but also has a sizable Syrian Arab contingent known as the Syrian Arab Coalition.

The idea of Kurdish forces potentially being used in an offensive on Raqqah is a sensitive matter for Turkey, which is wary of a strong Kurdish military presence on its border.

Townsend said talks are underway with Turkey about its possible role in the Raqqah operation and particularly about what role Syrian Kurds will play in Raqqah.

Given those sensitivities, Townsend said the isolation of Raqqah would be primarily undertaken by the Syrian Arab forces aligned with the Syrian Democratic Forces. Townsend believes there are currently enough of those forces available to begin encircling the city in the near future.

But he anticipates that the battle for Raqqah will take longer than the current battle for Mosul given that the anti-ISIS partners in Syria do not have the resourcing available to the Iraqi military. He added that the 300 American military advisers in Syria will also have a light footprint as part of a Raqqah operation.

According to Townsend, the timing of the offensive to retake Raqqah was not precipitated by the potential of an overseas terror plot.

“We want to pressure Raqqah so that the enemy doesn’t have a convenient place to go,” said Townsend.

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