Photo by Peter Macdiarmid/Getty Images(NEW YORK) — Snapchat announced on Friday that it would begin placing advertisements for American users this weekend, the first time the app will feature ads in its “recent updates” space.
According to a post on the Snapchat blog, the ads won’t involve collecting user data to find ads that interest individual users. Instead, “an advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it.” The ads will even disappear from the “Recent Updates” feed within 24 hours.
The company promised in its post that ads wouldn’t appear in users’ personal communications — their normal snaps or chat conversations, as “that would be totally rude.”
Snapchat says it hopes to “deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted.”
The decision was made, the post acknowledges, to make money, but the company believes it can do so in a way that will avoid detracting from its product.
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