(CUPERTINO, Calif.) — Apple made an announcement Tuesday at the tech company’s annual September event at the Steve Jobs Theater.
The event, which is being live-streamed from Apple’s campus in Cupertino, California, is expected to announce three new iPhone models and news of the company’s video services.
Apple CEO Tim Cook kicked off the event with “some truly big announcements.” He started things off with news about the app store, announced Apple Arcade, delivered news about the 7th generation iPad, Apple Watch and iPhone.
“Customers love iPhone and we keep striving to make it better and better,” Cook said. “Today I am thrilled to share with you the newest iPhone.”
The iPhone 11 comes in six new colors and features 6.1-inch liquid retina display, a two-lens camera, “jam packed with new capabilities and an incredible new design.”
The camera features a 12MP camera and an ultra-wide 12MP.
Apple debuted the Series 5 watch which features a “new always on-retina display.” The screens have been optimized for “times when you can’t raise your wrist or tap the display,” Stan Ng announced.
The Series 5 Apple Watch is also made of 100 percent aluminum and introduced a new naturally brushed titanium, custom engineered by Apple.
Ann Thai announced the launch of Apple Arcade on the app store, which she said will allow subscribers to find new games every month. Apple Arcade will be available to users in over 150 countries on Sept.19 for $4.99 per month and will launch with a one month free trial.
Cook then discussed Apple TV Plus and presented the world premiere of the trailer for See, starring Jason Momoa.
— Apple (@Apple) September 10, 2019
Apple TV Plus will be available for $4.99 per month, Cook announced.
“We’re excited to tell you that the first shows will be available on Nov. 1 and we’ll be adding more originals every month,” he said.
When you buy an Apple device, such as an iPad or iPhone, one year of Apple TV Plus will be included for free.
Cook went on to introduce Greg Joswiak, Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing, who discussed the newest iPad.
The new 7th generation iPad looks a lot like the previous generation, but has a larger 10.2-inch retina display and will “take full advantage of iPadOS.”
Joswiak demonstrated new ways to use photo and video editing as well as Apple pencil capabilities.
The latest ipad is made with 100 percent aluminum and pricing starts at just $329.
The event was trending on Twitter before it even began, with tech fans hypothesizing about potential iPhone 11 news.
Cook shared a photo outside the theater of the calm before the storm on Twitter with the hashtag shot on iPhone.
This is a developing story please check back for updates.
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