Farm Bureau service delivery pilot project launched

Continuing its “value first” approach, Ohio Farm Bureau has developed a new pilot project in 12 northwest Ohio county Farm Bureaus to test an alternative field staff structure. 

This project follows the 2022 launch of an initial pilot that is testing a new service delivery model in cooperation with eight county Farm Bureaus in northwest Ohio, with a unique combination of staffing and a structure aimed to build membership with more specialized programs and services. 

According to Ohio Farm Bureau Vice President of Membership Paul Lyons, this new pilot project will have very similar goals as the first, but will use a slightly different method. Those goals include leading with the value of Farm Bureau when promoting the organization, creating new approaches to acquire and retain members while designing a more individualized experience for them, and testing a new staff delivery model to meet Ohio Farm Bureau’s overall goals.

“For this new pilot project, the county Farm Bureau structure will remain the same, as will the staff,” Lyons said.… Continue reading