A nationwide study by Aimpoint Research, a global, strategic intelligence firm, has revealed how farmers and ranchers have adapted to tremendous volatility and a post-pandemic world with heightened geopolitical and economic uncertainties. The syndicated report, Farmer of the Future 2.0, builds on the foundational Farmer of the Future psychographic segmentation and future projections released in 2018 and provides a window into U.S. farmers’ current mindsets and attitudes on a wide range of topics.
“Since the original study was released, the world has experienced major disruption that has impacted all sectors of human activity,” said Brett Sciotto, Aimpoint Research CEO. “The ripple effects are still being felt. Interest rates and inflation continue to fuel economic concerns. Geopolitical uncertainty is creating new trade flows and technology is rapidly evolving. These and other forces have accelerated the transformation of U.S. agriculture.”
One of the most telling insights from the report is how fast this change has occurred.… Continue reading