Pepsi introduces limited-edition Peeps-flavored marshmallow soda
PepsiBy ZOE MOORE, ABC News
(NEW YORK) — Spring is officially here and so is Peeps-flavored Pepsi.
Pepsi just announced the launch of Pepsi x Peeps, a limited-edition cola featuring the sweet Peeps marshmallow flavor that will come in yellow, pink and blue mini cans.
“After what has been a very difficult year, many consumers are looking for new things to smile about,” Todd Kaplan, vice president of marketing for Pepsi, said in a statement.
It’s the soda producer’s “first-ever marshmallow cola.”
But Pepsi x Peeps won’t be available in stores — instead, only through a limited-time through a sweepstakes.
Fans can enter to win the Peeps-flavored drinks by posting a photo of themselves enjoying the spring with Peeps marshmallow chicks and bunnies on Twitter or Instagram and tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstake.
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